About Sogurt


Combining fresh ingredients with icy, creamy goodness, Sogurt introduces the novel concept of self-serve premium frozen yogurt to sunny Singapore. Its fun and fresh “Do-It-Yourself” spirit encourages customers to break all rules and create any type of Frozen Yogurt or “Froyo” they wish. With a multitude of flavours to choose from, including bestsellers like Salted Caramel Popcorn, and over 50 delectable toppings, the possibilities of creating the most groundbreaking, outrageous, quirky mixes are endless!

Sogurt has also perfected its yummy recipe for the health-conscious, offering the perfect blend of low fat and high calcium mix. The result – a perfect little cup of Froyo heaven to call your own.

Sogurt was founded in April 2010, and is the brainchild of local entrepreneur, Lee Li Ping. The first of its kind in Singapore, Sogurt now has more than 8 outlets located across the island. Its lip-smacking flavours have garnered a following of over 30k fans across Facebook, Instagram and Twitter.

Sogurt founder


Inspired by her love for Frozen Yogurt, Lee Li Ping conceived the idea of Sogurt at the young age of 21 whilst she was still pursuing her Undergraduate Degree at the University of Southern California.

As part of an Entrepreneurship module, Lee was required her to come up with a business plan of her choice for her final year project. Instinctively, she got down to work, drafting up plans to start her own self-served frozen yogurt concept in her homeland, Singapore.

Today, Lee attributes a significant part of Sogurt’s conception and success to her overseas learning experience. "I believe it played a big part in prepping me to take the leap of faith and start my own business from scratch, fresh out of college. Sometimes, things happen serendipitously, and I think this has truly been a journey I never imagined myself to have embarked on, and learn from so tremendously."

Sogurt Brand Promise


Here at Sogurt, we believe that the customer is always right! Our energetic and friendly Sogirls strive to serve to the best of their abilities and cater to all your needs. Our Sogirls work hard to make our stores a happy and friendly space, offering quality service with a smile and a dash of warmth.

Never one to miss out on the latest trends, Sogurt constantly experiments with new flavours and toppings to keep ourselves up to date. All ideas are welcomed, no matter how crazy. Rest assured, there will never be a dull moment when the Sogurt family is around. In order to constantly improve ourselves and to be more innovative, Sogurt warmly welcomes all types of feedback through emails and forms, so that we can grow to serve you better.



Coined by one of our customers, the idea for Sogirls was inspired by the children’s character "Strawberry girl" as the Sogurt uniform has a cute strawberry print. Over time, our strawberry girls eventually evolved to become the Sogirls we now know and love.

What makes a Sogirl? An awesome, chirpy and friendly personality is all you need. We believe that if you have confidence, the right amount of enthusiasm and good thoughts, they will shine out of your face like sunbeams and you will always look lovely. Every girl has the ability to look great with a little bit of grooming and a bright smile!

Not anyone can be a Sogirl but a Sogirl can come from anywhere!